For the first time ever,
Here's The "Back Story" Behind Why
Casinos Don't Want The Most Ruthless Poker Knowledge
Being Released To Anyone, At Anytime,
Anywhere!
Care To Guess Why?
Maybe it's
I know you've heard other people hint at this
story before, and some unqualified bozos even try to take
credit for it.
$41,850

It all started back in late 2005 when I wrote my
first poker book called "Poker Nutz". I ended up
selling THOUSANDS of copies of that book without ever
having to lift a finger.
Up until this point, this whole "Black Hat
Poker" thing was just a theory I'd been kicking around in
my head. I had no clue if this would really work or if it
would bomb.
Frankly, I Was Scared Out Of My
Mind
And for good reason because
- At $798.00 per person, it was the most
expensive online "Poker" class ever
held.
- I had no pro players
involved.
- My list was only 8,000
people.
- I hadn't mailed them hardly at all for a
year before the launch.
And if that wasn't bad enough, the day before
the launch happened I was on the phone with one of my
all-time marketing heroes, John Carlton.
When I told him what I was doing, he said "I
don't know man ...that's twice as expensive as any
Internet Marketing class I've ever heard of. That sounds
like it's going to be really hard to sell."
So you can understand why I was
worried.
But my worry turned to excited disbelief when
the site went live because
I Pulled In Over $44,000.00 In Under 1
Week From Eager Students Desperately Wanting The Black
Hat Course!
It happened so fast that I actually ended up
over-selling the class. It was limited to only 36 people
...but by the time I was able to get the order form off
of my site, 53 people had already sent money.
It Actually Worked TOO GOOD!
Imagine how embarassed I was when I had to
refund the 17 people who ordered too late.
Giving refunds is never fun ...but when you
give back $170,000.00 to people who
don't even want their money back, it stings a little
:-)


But I had no choice. I promised a limited class
and I wasn't going to go back on my
word. Not even for an extra
$170,000.00.
Besides, that one "experimental" launch still
made me $360,000.00 in only nine minutes
so I wasn't about to complain. That was the most I'd ever
made in one single day ...much less nine
minutes!
So I taught my Serializer class, had a great
time, and the students loved it as well (which is always
good).
But there was always this little voice in the
back of my head saying
"Maybe You Just Got Lucky."
Who knows? Maybe it was a fluke, right? It's
possible.
So here's what happened next. When I originally
decided to teach the Serializer method, I made the choice
to only teach it to 100 people ever.
I'd already taught 36 people ...so I had 64 more
people I could teach it to before I had to take it off
the market forever.
And now it was time to answer the
question that was bugging me ...
Could My "Luck" Really Hold
Out?
So I decided to launch Serializer II ...and see
if I could do it all over again.
And this timeI was really
worried. You'd think I'd be confident since
the first one did so well, but I wasn't.
Here's why:
- First of all, it had been a while since
I did the first launch ...so the "buzz" had died
down completely.
- I'd once again stopped mailing my list
(which is dumb) ...so I was going in
"cold".
- The original Serializer students signed
legal documents promising never to talk about
what they learned ...so I didn't have the benefit
of "word of mouth" advertising or anything good
like that.
- I hadn't added a single new subscriber
to my list.
- I had to come up with a whole new launch
sequence because if I just did the same one all
over again, it would be stupid. (Hey don't laugh!
Don't you hate it when people do
that?)
- I was in the middle of moving my wife,
my 2-year old, and my newborn daughter across the
country. (Nothing like a little added stress from
moving to keep things
"exciting".)
Anyway, as much as I like to talk about what a
lazy guy I am, the truth is that I worked like crazy
for almost a whole week on this
next launch.
And once again my fears were unfounded
because
I Brought In $640,000.00 In About 45
Minutes!
And just like the first time, I ended up
over-selling the class. I can't remember exactly but I
think the total amount of orders I brought in was
something like $710,000.00.
I refunded all the people who ordered too late
and ended up keeping $640,000.00 in
sales from the 64 seats I sold.
Not too bad for a day's work, right? And what
was really nice is that I got to keep all the
money.
Like I said, there wereno
affiliates, no JV partners or anything like
that.
It all came from my badly neglected list
of about 8,000 subscribers.

STOP: You Need To Think About Something
For A Minute.
OK, the first Serializer Class sold out in
9 minutes, bringing in $360,000.00 in
orders before I took the site down forever.
The second Serializer Class sold out in
around 45 minutes, bringing in $640,000.00 in
orders before I took the site down forever.
So the total time both Serializer
sites were up was 54 minutes.
And when you look at it that way,
I Brought In ONE MILLION DOLLARS In 54
Minutes.
The best part is, that was all my money. Like
I've said before, there were no JV partners or
affiliates. But before we go further,
Let's Cut The Crap
And Keep This Grounded In Reality.
You're not BLIND and I'm not
either.
We've both heard people hype up big launches and
make it sound like they had millions of dollars in the
bank in only a few hours.
And we both know that in almost every big
launch, lots of customers choose to pay in
installments.
And there's absolutely nothing wrong with that.
In fact, you make more sales when you
offer installments.
And that's what I did with this first little set
of Serializer launches. I let people pay in four
installments of $2500 if they wanted to.
So I actually MADE one million dollars in
sales in a total of 54
minutes.
Around half of the customers paid in full
...right off the bat. The other half chose a 3-month
payment plan.
So in reality, I made about $500,000.00
immediately ...and the other $500,000.00
came in like clockwork over the next three
months.
I wasn't complaining ...but a lot of other
people sure were.
Nobody had a problem with the Serializer launch
or with me or anything like that. Everything was cool as
far as that's concerned.
It was "launching" in general that was taking
heat.
The "Internet Marketing" crowd was getting jaded
and they were starting to say,
You Guys Are Full Of Crap!
This Only Works If You're
Selling "Marketing" Stuff.
Were they right?
To be honest with you, I had absolutely
no idea. It would have been easy to just call
'em all whiners and move on, but the truth is, I wanted
to PROVE them wrong.
And the only way to do it was to have a "million
dollar day" in a totally new market that had
nothing to do with making money, marketing, or anything
close.
So that's what I decided to do. And
that's
How The Mass Control System Brought In
1.4 Million Dollars
In Just Under Four Hours
...In The Dating Niche!
It All Started With A "Trashy"
Magazine...
Back in late 2005, I saw a book review in People
Magazine for a book called The Game.
It was a New York Times best-seller by a guy
named Neil Strauss ...and it was sort of a tell-all story
about the strange and unknown secret society of Pickup
Artists. Plus, it was also like a "how-to" guide for
meeting and dating attractive women.
Here's a picture of the New York Times
bestseller list when I first heard about the book.

Naturally, I went straight to the bookstore and
grabbed a copy.
It read it in about 2 days and was
amazed.
Now, I've been married for seven years and the
last thing I need to do is learn how to pick up women. I
have a wife and two daughters ...so three women in my
life is plenty ;-)
But I still found the book to be totally
fascinating. And I was clearly not alone because like I
said, it was an international best seller.
Anyway, when I was finished with it, I gave my
copy to my cousin Trey and told him to check it
out.
So a few days go by and he calls me to tell me
he's done with it. He also says,
"Dude! This Guy Should Write An E-Book
And Sell It Online
Because It Would Sell Like Crazy!"
And he went on to say that if we could help the
author (Neil Strauss) sell it, we'd make a ton of
money.
When I heard him, I told him that Neil should
NOT sell an e-book because that was what everybody else
in the "Meet-Women" market was doing.
Instead, I said that the real
way to make a fortune would be to sell a
higher priced product because
- Neil was already regarded as
"The King" in that market because he had a famous
book out. So it would only make sense to charge
more.
- A higher priced product would further
position him as the very best and immediately
make him "rise above" everybody else in the
marketplace. (People naturally think that "if
it's expensive, it's the
best".)
- You just make more money when you sell
expensive stuff. (Duh!)
So Trey and I decided that if Neil sold a big
home study course and charged a lot of money for it, we'd
have a home run. It was truly a
no-brainer.
But There Was A HUGE
Problem.
Neil Strauss had no clue who we
were.
...And it's not like we could just pick up the
phone and call him, you know? After all ...he's had FIVE
books on the New York Times best seller list.
So why would he even care about us two
bozos?
I told Trey there was no way we could get Neil
to work with us ...and that he should forget
it.
Fortunately, Trey Ignored
Me
It turns out that Neil gave out his email
address right there in his book! So Trey emailed him
about our big idea and ...
Nothing Happened.
Neil got the email (along with a gazillion other
emails) and ignored it.
Here's Where It Gets Weird
I was sort of snooping around in the "Meet
Women" market and came across a blog called
Thundercat's Seduction Lair.
Yes, I realize that's probably one of the
dumbest blog names ever.
Anyway - I liked the way the guy wrote, I
thought he was doing a god job of marketing his stuff,
and I sent him an email telling him so.
Less than 24 hours later, I got an email back
that said ...
Dude! I Know You And I've Read Your
Stuff!
Turns out the owner of the blog is a guy named
Matt Kadish.
Matt is a student of marketing (which is obvious
because he's good at it) and he had bought some of my my
stuff and had heard me speak a few times.
I know ...small world,
right?

Anyway - I email him back and tell him that Trey
and I are trying to reach Neil ...and I tell him about
our idea to make a bunch of money
selling stuff to the dating niche.
And as fate would have it, he and Neil are
friends.
So he calls Neil on the phone, tells him that
Trey and I aren't a couple of weirdo's (we really are,
but we tricked him), and got Neil to agree to talk to
us.
And a few days later, Matt, Trey, Neil, and I
are on a conference call.
Trey and I were super nervous because here we
were talking to a big-time author and all that. I think
I'd even seen him on TV the night before.
But after we'd talked for an hour or so, Neil
was open to the idea and he said "OK guys, let's go for
it."
And about 10 minutes after we hung up the phone,
Trey and I looked at each other and said,
Oh Crap! What The Hell Do We Do
Now??
We were kind of screwed at the beginning
because
- There was nothing to
sell! Neil had just finished his
book and he didn't have a big home
study course we could sell for lots
of money.
- WE HAD NO IDEA WHAT WE WERE TALKING
ABOUT. This is kind of funny now that I look
back on it.
See, Trey and I were responsible for the marketing
...which means we had to write copy about ...you
guessed it ...meeting women.
The catch is that we're both married with
kids and are about as "smooth" as a pile of
broken glass when it comes to women.
Neither of us could pick up a woman if she threw
herself at us, so we had our work cut out for us to say
the least.
- Neil thought we were both completely
insane ...and was very uncomfortable with "our
kind of marketing". (You hear about this all the
time. People who aren't marketers almost always
think that the type of marketing you and I do is
way too over the top and crazy.)
- We didn't have a list to launch
to!
So it wasn't like we were set up for a home run.
If this was going to happen, it was going to be
an up hill battle.
And the first thing we had to do was
to
Get A List ...And A Product To Sell
Them!
Listen, if you've ever seen this whole "make
money online" thing as a huge uphill battle, I
can totally relate to you.
Especially when I look back on the early days of
working with Neil.
We had no product, no real list,
and time was against us.
Here's How We Did It
This should prove that you can do
anything you want if you just put your mind to
it.
All we did was convince Neil to hold a high
priced seminar at his home ...and film it.
Once we had the seminar footage on film, BINGO!
Instant product.
And instead of having to do a bunch of work to
get the product made,
People BEGGED To Pay Us For
It!
We took about a week to build the buzz for
Neil's seminar. Good ol' Matt mailed his list a few times
and Neil sent some emails to his tiny list of
subscribers. (I don't think he even had an autoresponder
back then).
Instead of doing the same ol' seminar pitch
you've seen 1,000 times,we added a
twist.
Here it is:
First, we let everybody know that only FIVE
people would be able to attend ...and that this event
would never be repeated.
We did this because Neil didn't want to do seminars at the time
so he agreed to take on just a hand full of people. Plus we
wanted to have an air of mystery and intrigue surrounding the
event.
We knew that if we only accpeted five people,
the rest of the market would forever wonder what was
taught at this super-rare seminar. And
they'd wonder what they missed out on.
Plus, the scarcity would help us justify the
high price we were charging for the event.
And that leads us to the biggest "twist" that
really sets this while ting apart from anything you've
ever seen.
We never told people what the
price was!
Instead of an order form,
People Had To Apply To Give Us
Money!
I'd love to take credit for this but I'm pretty
sure it was Neil's idea.
Here's how it
worked.
There was one section in their application that
asked people how much they'd be willing to
pay for the seminar.
We did this for two reasons:
First, we wanted to see how much we could
reasonably charge.
Second, it added to the air of mystery
surrounding this seminar. Think about it. Only five
people could attend ...and nobody even knew how much it
cost. Nothing like that had ever been done in the
dating market before ...and it only fueled the
fire surrounding Neil.
In other words, it made major news in that
market. People were posting on forums like crazy, guys
who had lists were mailing their subscribers about it,
and it had everybody's attention.
So in only a matter of hours, this
exclusive seminar was the center of focus for an entire
market.
And we knew people would want to attend, but we
were totally shocked when
We Got Over 200 Applications In The
First Few Minutes!
And what was really cool was people were
offering to pay up to $100,000.00 to
attend.
So after Neil reviewed the applications, we
decided on a price for the seminar.
It would cost $7,000.00 to attend.
That's about seven times more than any other
"dating" seminar had ever cost
before.
And instead of posting the cost online, we
simply had Trey pick up the phone and call the
applicants. He'd tell them they'd been approved, tell
them the price, and simply take the order.
I think he only had to call around 12 people
before all of the seats were sold.
So intead of having to slave away to make a
product,
We Got Paid $35,000.00 To Make The
Product,
Plus We Instantly Became The "Hottest Ticket" In The Dating
Market.
The whole "air of mystery and intrigue"
thing worked like crazy.
For weeks, all people could talk about was the
super exclusive seminar they missed out on.
It was on all the forums and in all the
newsletters.
The seminar went over without a hitch and the
finished DVDs were amazing.
Neil did an incredible job teaching and his
students got immediate results. It was an
expensive seminar, for sure ...but it was worth it. In
fact, the students got so much out of it they sent Neil
gifts like watches, bottles of wine, and chocolates
afterwards.

All that was left was for us to launch the home
study course and sell it out.
We began the Mass Control pre-launch
tactics on May 18th.

Nine Days Later, We Were Looking At
$1,415,625.00!
We started using Mass Control on the
market on May 18th and the site went live on May
27th.
The nine days of Mass Control marketing worked
even better than we expected because
We Hit One Million Dollars In Orders
During The First 30 Minutes.
And we were totally sold out in a little
less than four hours.
The total orders we took that day was
$1,415,625.00.
You know what's really amazing?
About 90 days before I did the Serializer
launches and before I started working with Neil, this
whole Mass Control thing was just a "crazy" idea in my
head.
And I almost did what most people do ...and
that's nothing.
You and I both know it can be scary to
try new things ...but this "gamble"
really paid off. And I'm glad I put my
doubt and fear aside and decided to give it a
try.
First it brought me a cool million bucks
with the Serializer launches, and then it brought in over
1.4 million dollars in just four hours for Neil's
launch.
...And I got to be the first person in our
little "Marketing World" to ever mastermind a mega-launch
in a market that has nothing to do with "Internet
Marketing".
Pretty nice! (The money wasn't too bad either. I
didn't get to keep much of that $1.4 million we brought
in, but my "fee" ended up being close to
$200,000.00. Not bad for writing some
emails, eh?)
But after that launch was over, I needed a
break. I decided to take the summer off and focus on
surfing and hanging out.
And things were great until ...
I Got Suckered Into Doing The Single
Biggest Launch
In Internet Marketing History
Yes, I'm talking about the famous
StomperNet launch.
I'm the guy that wrote the emails, wrote the
sales letter, scripted the videos, wrote the blog posts,
and told the affiliates what to say.
In other words, that launch pure Mass Control
from start to finish. Plus, it was
PROOF That Mass Control Works Better
Than Anything You've Ever Seen
And you know what's really funny?
I Didn't Want To Do It!
Remember how I said I was going to just take the
summer off and surf?
Well, that was working great until Mike Long
came and ruined it all for me.
He called me up one day and said he had some
really big news and that he needed to go over some stuff
with me.
So I told him to come on out to California and
we could talk about it while I showed him how to
surf.
Sounds like a good plan, right?
It Immedaitely Blew Up In My
Face.
Mike gets here and tells me that Brad Fallon and
Andy Jenkins want help launching StomperNet.
I want you to keep in mind that back then,
StomperNet wasn't a "house hold name" in Internet
Marketing. And not many people even knew who Brad and
Andy were.
In fact, I'd never met them before.
Anyway, once Mike gave me the lowdown on the
launch, I asked him what the goal was.
Turns out Brad and Andy weren't screwing around
because they wanted to do
Ten Million Dollars In One
Day!
And that's why they were asking for my help.
Since I'd already had great success with the Serializer
launches and with Neil's launch, they figured I was the
guy to make it happen.
But when they asked me to put Mass Control to
work once again, I was
Totally Not Interested!
After all, I just finished doing Neil's
launch.
Plus, why would I want to do all that
work to build some other guy's business?
Especially when it was summer time and the surf was
up.
But I didn't want to seem uncool and just flat
out refuse.
And if anyone can work a market into a
semi-crazed buying frenzy, it's me. So I was in
sort of a bind. I knew I was pretty much the only guy for
the job ...and that it would be rude of me not to help.
(Even though I really didn't want to.)
...And that's when it hit me!
All I had to do is just demand a bunch of money
up front and they'd refuse, right?
I mean - Brad and Andy didn't know me
then.
I'd never hung out with them or
anything.
And that's why I figured there was no
way they'd agree to my terms. They'd think I was
just some wack-job and they'd tell me to bug
off.
Perfect!
All I wanted to do was surf for the summer
anyway.
So I said this to Mike:
"Tell 'Em I'll Do It For $25,000.00.
And If They Don't Like It, Screw 'Em!"
I honestly thought they'd tell me to go jump in
a lake.
I mean ...they didn't know me and here I was,
abruptly demanding money ..."just for writing
email".
So you can imagine my surprise when they
basically said,
"OK. Here's The Money. What Else Do You
Want?"
Oh well. There went my carefree
summer.
Hell, if I thought they'd actually go for it I'd
demand a lot more than $25,000.00.
But a deal's a deal and I went to work trying to
make this Stomper thing happen.
It ended up being the single biggest launch in
the history of Internet Marketing, but...
The Whole Thing Almost Died At The Last
Minute!
See - during the launch, we all got really
focused on building momentum.
We had all these videos going out, I was writing
emails like crazy, the blog was exploding with comments,
and people were lining up ready to join.
Plus John Reese had come on board to help us
with strategy and planning ...so needless to say, we were
really working hard.
And about four days before we were set to go
"live", somebody asked this very important
question:
"Where The Hell Is The Sales
Letter?"
Uh oh.
Amazingly, we were so busy biulding momentum
that nobody really though about the sales
letter.
When Andy called and let me know there was no
real sales letter yet, I thought he was going to have a
heart attack right there on the phone.
But I was able to calm him down and get him to
have his copy-team write a rough draft for me to look
over later.
So they write a rough draft and get it to me
about 72 hours before we're supposed to go
"live".
It Was Horrible!
No disrespect to the copy team they were using
or anything but that letter would have killed the
launch.
And that's to be expected.
For one thing, it was written at the last minute
while everryone was doing a ton of other
stuff.
So I get the draft, read a few paragraphs, and
discover that ...
I'm Screwed!
There was no way the draft could be "brushed
up". I was going to have to start all over from
scratch and write the whole thing
myself.
So that's what I did. But here's where it gets a
little complicated.
I got the draft on Friday at around 4 PM or
so.
I'd promised my wife that I would not work at
all that weekend, so I didn't get to work on the sales
letter until about 10 AM on Monday morning.
But the launch was scheduled to go live
in less than 23 hours!
I had less than one day to write the sales
letter.
Fortunately, I was so "in tune" with the market
because I'd been writing all the launch emails that it
was pretty easy to bang out the sales letter.
I ended up writing it in about six
hours, the day before the launch.
And the next day we did
Seven Million Dollars In The First
Hour!
I was absolutely floored at how well this
worked.
Can you imagine sitting in front of your
computer and seeing seven million dollars in orders come
in during the first hour of your launch?
Take that feeling and compoud it. Then you'll
know how we felt when the dust settled and the day was
finally over.
After we crunched all the numbers, we'd taken
in
$18.3 MILLION DOLLARS IN THE FIRST
DAY!
I want you to keep in mind that we took in 18.3
million dollars in orders on
the first day.
Lots of people paid in installments so the
business "only" collected $2,435,801.11 in
cash during the first 24
hours.
....The rest of the money came in like clockwork
as people paid their installment payments.
And you wanna know something?
I'll never forget that night went I went home
and told my wife how the day went. She couldn't believe
how much we pulled in that day ...and I was still in
shock too.
And I remember the look in her eyes when I told
her,
It's Really Pretty Easy!
And I meant it then and I still
believe it to this day.
Think about this.
All I really did was come up with a plan, write
some emails, script some videos, tell a few guys what to
say, and write a sales letter.
I'll bet that if I added up all the time I
actually spent working on that launch, it might
come out to 40 hours of actual
"work".
And let me ask you a question.
Where Else Can You Trade 40 Hours
Of "Work" For 18.3 Million Dollars?
Seriously!
All I really did was ....type and
talk!
And believe it or not, I can't even type right!
I only use three fingers. No kidding.
Oh, and wanna see the special equipment I was
using?
Here's a picture of my crappy Ikea desk and the
laptop I used when I did the StomperNet launch. I got the
desk for $200.

That's the same desk and laptop I used when I
wrote Neil's launch as well.
So you can see that you don't need
anything fancy to do this. You just need to know the
formula.
And I'm going to show it to you. (It's
actually written out later on in this letter.)
Yes, I know your "Hype-O-Meter" probably turns
on when you hear about Secret Formulas and stuff, so let
me give you ...
EVEN MORE PROOF!
MASS CONTROL STRIKES AGAIN.
$3.1 MILLION DOLLARS IN ONE DAY.
Only a few weeks or so after the StomperNet
launch happened, I got a phone call from Brad
Fallon.
"Dude, I Need Your Help"
It turns out that Brad is friends with a
couple of guys nobody had ever really heard of at the
time.
Their names are Brock Felt and Buck Rizvi and
they'd created a course about how to get tons of leads
online using a method called co-registration.
They had a product called Pipeline Profits and
they needed help getting it launched.
In all honesty, I didn't really want
to do it ...but I sort of had
to.
I didn't want to do it because I was pretty sick
of working at that point. I'd just done all that work for
the StomperNet launch and I wanted to relax.
Plus, I'd finally finished remodeling our house
here at the beach and we were about to move out of the
place we were renting and into the new house.
You know how stressful it is to move so I'm sure
you can relate to the fact that I was just too
busy.
Well,
Once Again, I Was
Screwed!
See, Brad and Andy were so happy with the
StomperNet launch that they offered to pay me a small
fortune to just stick around and advise them.
So technically, I was working for them and it
would be very rude of me to refuse.
Buck and Brock also offered me a pretty good
chunk of change so that helped too.
Plus, I was a huge believer in co-registration.
I'd actually used it in the past to build a huge and
responsive list for one of my earlier products called
InfoMillionaire.
So for me, it was easy to sell.
But Lots Of People Thought It Wouldn't
Work
After all, nobody knew who Buck and
Brock were.
They didn't have a list at
all.
Nobody was familiar with co-registration ...and
that's what the product was all about.
Plus,
People Were Getting Burned Out On
Launches!
At least that's what everybody thought
;-)
And I guess they had a pretty good reason to
think that.
I mean - we did just
finish the StomperNet launch.
You'd think the market would be immune to yet
another launch, right?
And even if they weren't immune to it, you'd
think that nobody would have any money left over to buy
yet another marketing course.
After all - we did just pull 18.3
million dollars out of the very same market when
we did StomperNet, you know?
So they had a point.
Well, once again Mass Control worked
like a charm.
In fact, it worked even better than we thought.
I was hoping we'd do a million dollars on our first day
or something.
We Ended Up Doing $1,209,988 In The
First Hour!
And after the first day was over, we'd brought
in $3,109,745,12 in orders.
That's over three million bucks in one
day.
By now, you'd think I was used to this type of
thing, right?
But let me tell you, this never gets
old!
There's literally nothing like the
thrill of seeing millions of dollars in orders come in
over just a few short hours.
And just for fun, I totalled up all the "launch
money" that Mass Control has brought in over a 24 hour
period.
And if you add it all up, it's just over
$23,000,000.00.
Man, that gives me chills when I write it
down.
The way I see it, all I did was
type ...you know?
Anyway - if you break it down even more you'll
see that
Mass Control Brought In $958,333.33 Per
HOUR!
I just took the 23 million in total orders and
divided it by 24 hours to give you an idea of the hourly
"salary" Mass Control earned during these
launches.
And yeah - that's a pretty impressive
number. (I almost hesitate to use it because I
don't want it to sound hypey ...but it's a real
number.)
...And that's why this next statement is going
to seem really weird.
But it needs to be said because I don't want you
to get the wrong idea:
FORGET ABOUT PRODUCT
LAUNCHES!
That's NOT what Mass Control is
about!
Yes, I know that sounds totally bizarre since I
just got finished telling you about the biggest product
launches in Information Marketing history.
And yes, I know that sounds weird because I just
finished showing you how I used Mass Control with all of
them.
But the bottom line is,
Mass Control Goes Way Beyond Product
Launches
Hell, if you want to know about product launches
- call Jeff Walker.
Mass Control is about much, much
more.
It's about
People Lining Up To Pay
You ...FOREVER.
And it's about making this whole thing happen
with easy, natural communication.
Actually, let me help you out and show
you
How Mass Control Is
Different
From Anything You've Ever
Seen
This Is NOT Just About Product
Launches:
Obviously, Mass Control works like
crazy when you're doing a launch
...but that's not all it's used
for.
Mass Control is a
system of communication that
causes a crowd of people to
magnetically be drawn to you ...and
to come under your influence and
happily give you
money.
The amazing thing about it
is it's totally under the
radar.
While your competition is
trying hard to pressure people into
buying, Mass Control lets you
influence the crowd in a more subtle
way. You're perceived to be
more of a freind than a
salesman.
This results in
people wanting to buy from
you repeatedly ...not
just in a "launch"
scenario.
So if you have a list, want
to build one, or want to leverage
other people's subscribers
...Mass Control is the
fastest, easiest, and most effective
way to turn that into
money.
Here's an example
that proves my point. I sell
products in a niche market that has
nothing to do with
"marketing".
My business only has ONE
product and it's less than
$50.
I have no back end, and
I've never done a launch in
that business.
Plus, I have close to 20
competitors ...some of whom are
copying my product and sales letter
almost verbatim.
You'd think the business I'm
telling you about wouldn't be doing
too well, right?
Think again.
Thanks to Mass Control, it's
brought in over $1.6 MILLION
DOLLARS in the last 22
months.
Here's a screenshot from my
Clickbank account proving
this:
The reason why this dumb
little business rakes in so much
money is because I use Mass
Control tactics to make the market
buy from me ...alot.
This Is NOT Just About
Copywriting: When
you think about copywriting, you
think about sales letters. I'd like
you to consider something for a
minute.
ALL THE
COPYWRITING STUFF YOU'VE EVER SEEN IS
OUT DATED.
The reason I say this is
because all of the copywriting
"strategies" you've ever been taught
are based on communication techniques
that were used
before the
Internet.
They're based on direct
mail, print ads, and so
forth.
And you and I both know this
to be true: Times have
changed. The Internet is
completely different than direct
mail or other old fashioned ways
marketers once used to reach their
prospects.
The reason why is simple:
FRAME OF
MIND.
An Internet user is in a
totally different frame of mind than
someone who's reading a piece of
direct mail, looking at an ad in a
newspaper, or doing some other
offiline activity.
And right now is the
first time in marketing
history that you've had the
opportunity to
communicate as often as you want with
your prospects ...and as frequently
as you want.
So the bottom line is this:
Mass Control is all about influencing
people over the Internet ...not just
through sales letters or email, but
by taking advantage of the brand new
opportunities we have today such as
podcasting, blogging, and online
video.
And nobody else on
the planet can offer you these brand
new (but proven) strategies for doing
it.
This Is NOT Just About
Email: Think
about the ways you can communicate
with your prospects
online.
There's so much more
for you than just
email.
You can use video, blogs,
podcasts, pdf reports, audio
downloads, screencams, and
more.
Mass Control puts
ALL of these to work for
you.
...And if you're not using
them ALL, you should be.
The reason why is simple:
HUMAN
PSYCHOLOGY.
Here's a fact you already
know, but aren't using to make
money.
The more you communicate
with your prospects, the more money
you'll make.
Obvious,
right?
Well here's a little
something about the way your
prospect's mind is
hard-wired.
When you communicate through
multiple mediums, you'll make
even more money.
When I say "multiple
mediums", I mean that you use video,
audio, AND the written
word.
The reason this
exponentially increases your sales is
because of the way the human mind
works.
See, when we absorb
information we use different mediums
(also called modalities) to do
so.
The most common modality
used on the Internet is the written
word. (Such as sales letters, email,
and so forth.)
But when you rely on
just that single mode of
communication, you're selling
yourself way
short.
This diagram shows you how
it works:
But just because
everybody else does this doesn't mean
it's right!
The fact is,
people are conditioned to
respond to multiple
modalities. This means that your
prospects are naturally
conditioned to be more
responsive when they not
only read your message, but they hear
it and see it as well.
And when you communicate
with them through audio, video, and
text ...it creates a sense on instant
trust and bonding.
The feel like they know you
better because you've
accessed different parts of their
brain.
And of course, this means
you make more sales ...and
therefore you make more
money.
Here's a diagram to help you
see how this actually
happens:
This is actually
very easy.
I guarantee
you've never been taught this
before, and once I show
you how to do it ...you'll never go
back to the "old way"
again.
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For The First Time
EVER:
I'll Show You EXACTLY How To Put My Proven Mass
Control Money-Getting System To Work In YOUR
Business!
...The Very Same System That's Brought In As
Much As $958,333.33 Per Hour
Obviously, Mass Control
works.
And chances are, if you use just a little bit of
it in your business, you'll make a lot more
money.
Or you could even do like I did and use it with
other people's businesses ...for a cut of the money. (I
got paid close to $400,000.00 for
working on other people's businesses last year. If I
added it all up, I probably "worked" for a total
of 75 hours. Not bad.)
So if you want to put Mass Control to
work for you, I'm happy to get you
started.
Here's how this is gonna work:
First off, for reasons that will be explained later on in
this letter I can only allow a select few people to take
advantage of this opportunity. I wish I could accept more, but
as you'll soon see I'm purposely limiting those who get access
to this training for the time being...
The program itself is called "30 Days To Mass
Control Millions", because that's the primary
focus...helping you use Mass Control to influence
millions of people ...and get them to happily give you
millions of dollars.
And my program walks you through it in
30 days.
If you manage to secure one of the coveted
spots, here's what you'll receive:
1) 4-Week "30 Days to Mass Control
Millions" Video Training Implementation Program
($7,995 Value)
I have broken up this training into four (4)
action-oriented video training sessions where I will
walk you through all the steps to conceiving and
building your Mass Control campaigns. It's set up so
that you go through one session per week, but you can
feel free to go faster or slower depending on your
circumstances and the time available.
You'll learn how to use Mass Control in
eMail, Website Copy, Live Action Videos, Screencams,
Podcasts, Downloadable Audios. PDF Reports, and even
blog posts.
Plus you'll get simple "Mass Control Money
Magnet" templates you can use to swipe my techniques
and put them to work for you
immediately.
Here's how the modules break
down:
-
Module 1:
Planting The Seeds For Total Domination
- Including REAL EXAMPLES from my actual
businesses.
Controlling the buying behavior of
thousands of people and completely taking over
a market is actually pretty easy ...but
you do need to plan your attack, so to
speak.
In this module, I use actual examples
from my real businesses and show you how to
- Map out your Mass
Control Plan Of Attack in less than an
hour. I'll walk you through how
I did this with one of my businesses,
plus I'll show you how to start from
scratch with your business.
- Uncover hidden Mass
Control Money Magnets you already
have ...that will make your
prospects froth at the mouth and demand
to buy from you.
- Position your product
for the highest perceived value.
(This means you can charge more and make
more money).
- Magnetically attract
affiliates ...and get them to actually
ask you if they can promote your
stuff. (Forget chasing people
down. It's much more fun when affiliates
come to YOU.)
- The "Unified Front"
Method that catapults you to
becoming the hottest and most talked
about person in your market ...almost
overnight. (Nobody else does this and you
will NOT learn it anywhere else,
ever.)
- The deadly "Howitzer
Method" I use that grabs a
market's attention and gets them ready to
buy ...before you even try to sell
anything.
-
Module 2: Creating Your
Character And Mass Control Story Line
The reason why Mass Control works so
well is because it uses the most effective and
oldest method of communication ever:
STORIES.
And when you put Mass Control to work for you,
there are two powerful "weapons" you have at your
disposal.
Your "Character" and your "Story Line."
You've probably heard me speak about the three most
powerful Character and Story Line combinations that
I personally use with Mass Control.
Here they are:
- The Reluctant
Hero
- Home Town Boy Makes
Good
- Us Vs. Them
Many people have tried to copy me and
to "guess" their way into both using these
story lines and teaching them to others.
...But they've all fallen flat on their faces.
Now, for the first time ever, I'm going to show you
exactly how to create these characters and story
lines to use in your own campaigns ...and I'll
"pull back the curtain" and show you real examples
from my actual businesses where I've used each
storyline to make a fortune.
...Examples you can model after or just plain
swipe, and put to work for you
immediately.
- Module 3: The Actual FORMULA
Behind Mass Control, And How To Use It For
Maximum Profits.
Yes, there really is an actual formula I
use with Mass Control. It's based 100% on the
hidden psychology behind mass buying
behavior.
Here it is: MB + P + LSE = HSP
I realize that formula means nothing to you now because
you don't know what the letters in the formula stand
for.
But I can absolutely guarantee that once I tear this
formula apart for you and show you how to use it,
you'll instantly know ten times more about mass
buying psychology than ANY "Guru" out there.
Period.
In this module, I'll give you a detailed explaination
of the formula, I'll show you how to apply it, and I'll
give you actual real life examples of my personal Mass
Control campaigns where I used it.
You and I (plus your fellow classmates) will be the
ONLY PEOPLE ON THE PLANET with this
information
- Module 4: Firing Your Silver
Bullet
By the time you get Module 4, you'll
know more about Mass Internet Buying Behavior and
how to influence huge crowds of people on the
Internet than just about anybody else on the
planet.
And that's why you'll be ready for me to take you
by the hand and walk you through getting your
first Mass Control campaign up, running, and bringing
in money.
The best way I know to do this for you is to rip
through my most successful Mass Control campaigns, dig
up the best moneymaking "nuggets" from each one, and
then show you why they worked, how they worked, and
most importantly ...how you can copy them and
put them to work for you.
This is like having me personally hand you the keys to
a vault full of money. Actually, it's better than that
...it's like having me open the vault myself, get the
money out, and drive it to your house ...because in
module 4, I'm practically doing everything FOR
YOU but write the copy.
This module alone is worth the entire
cost of the training, especially if you're on a
tight budget...
If that seems like a lot of information to pack
into 30 days, it's because it is. It won't always be
easy, but it will be fun. And in the end, you can either
1) stay poor, 2) get rich slowly, or 3) get rich
quickly.
Hopefully #1 is not even an option, and between
#2 and #3, I'd take the latter. How about you?
But believe it or not, that's still not
all...
2) Three "Feet To The Fire" Q&A Sessions
($485
Value)
You're in a very fortunate
position...
You see, I didn't just create a course
on Mass Control one weekend and then decide to
sell it the next. No way! I actually offered this
training FIRST as a coaching program to a very
small group of people in 2007. This let me see
where all the holes were in my system so they
could be completely plugged before I officially
released the training.
But that's not all...
In addition to getting feedback
about the course itself (so it could be reworked
and improved), I also held live Q&A calls
with participants so they could ask questions
specific to their businesses. And you get
to eavesdrop onto each and every one of
them!
That's right, I recorded every one of
these Q&A calls so that you can listen in to
the types of questions that people had for each
Module. So chances are if there's an area that's
a bit unclear to you in Module 2, for example,
someone else has already asked that same question
and my answer is just a few minutes
away.
By going through the training and then
listening to these Q&A calls, I can assure
you that virtually all of your questions
will be answered. Of course, if for some
reason you still have questions, you'll have
access to my support department and we'll make
sure you get squared away. (The last thing I
would ever do is leave one of my students
hanging...)
3) Printed Video Transcripts for
Each Module ($788
Value)
I'm personally a huge fan of video
training. Reading about a subject is one thing,
but nothing can substitute for
actually WATCHING someone do
what they do. That's why the primary element of
this training is in video format!
But at the same time, video can
sometimes be a pain when you're trying to review
or refer back to a particular section.
So for that reason (among others) I had
video transcripts created for each of the 4
primary modules. Now these aren't just
transcripts of what I'm saying. After all, what
good is it to read what I said when you can't SEE
exactly what I was showing?
That's why I'm also including all of the
slides from my video presenations. This way, even
if you don't watch the videos you can still get a
clear picture of the different steps of the
system just by reading through the video
transcripts.
4) Unlimited Access To the "30 Days"
Members Area ($697
Value)
The great thing about the "30 Days To Mass Control
Millions" program is that it's always evolving. I'm
continually adding new content and new strategies to the
program, and by having a member's area where I can post
this content YOU don't have to wait until the next product
update to get access this crucial information.
For example, when I offered this training in the past I
had a lot of questions about using Mass Control in
Niche Markets. So rather than pretend this need
didn't exist, I got my butt in gear and created a extra
videos and course materials that included actual examples
and case studies.
I also had some questions on using Mass Control to sell
affiliate products, so I created a bonus module that walks
you through how to use Mass Control to sell affiliate
products ...complete with videos, case studies, and
recent examples.
5) Free Access for 45 Days to My
"Mass Control Monthly" Club ($445 Value)
The "Mass Control Monthly" Club has
never been offered to the public
before. You'll be a charter member and
I'll most likely never allow more than a
handful of people to participate at a
time.
Each month, members of this group get to "look over my
shoulder" as I run my different online businesses.
(You get to see all the nitty-gritty details
about my "underground" businesses that I've kept
private all these years.)
You'll watch as I implement new Mass
Control Marketing techniques and have a front-row
seat to all my successes and failures. You'll
also get access to monthly Case Studies and
Expert Interviews that can't be had anywhere
else. Outside of the "30 Days to Mass Control
Millions" program, this is the closest to
me that you can get.
Currently membership in this group is
$397 a month, but you'll get 45 days free and
after that time you can choose to renew at the
charter membership rate of only $297 a month.
(Right now, this is the only way you can
access this highly exclusive club.
There's no website for it and there's no sales
letter for it. This could quite possibly be your
only chance for this level of personal
access.)
But as you may have already guessed, there's
more...
The first 100 signups will also
get:
The Four-Day Cash
Machine!
I wish I could say I came up with this, but I didn't. I
stole the idea from my cousin, Trey (who makes over
$160,000.00 a month NET
online).
It's a simple strategy that has produced
several thousand dollars in extra sales for
me ...PER DAY, every single time I've
used it.
Actually, check this out:

This diagram shows some recent activity from
one of my Clickbank accounts. You can see where the
account was getting roughly $1,200.00 a day in
sales.
The part circled in red shows what happened
when I deployed the Four-Day Cash Machine.
As you can see, sales immediately
increased up to $3,881.17 in a single day.
That's about a 300% increase in
sales.
I've done the math for you and found that I
brought in an extra $8054.89 because of this
simple little "cash machine" ...and I
honestly believe you can use it to get amazing
results for your own business.
In fact, that's why I'm giving this away to
the first 15 people who join me.
I believe you can delploy this
technique immediately ...and use it to
instantly make more than enough to pay for
the cost of this rare
opportunity.
In other words, by giving you this Four-Day
Cash Machine technique, I'm basically paying
you to put Mass Control to work for
you.
And it's really brain-dead
simple.
I give you the email templates with exacly
what to say, plus you get the website template that
converts your subscribers into buyers.
If you can cut and paste, you can
use this right now.
And if you started using it today, I'll bet
you'd see an amazing surge of cash over the next four
days.
I can promise that this is the first opportunity
of its kind, and it's unlikely that it will ever be
offered again. But right about now you may be
thinking…
“How Much Is This Training Going to Cost
Me?”
Allow me to explain...
First, you need to be willing to invest $1997 to
reserve your spot. This fee covers my time in putting all
this together for you, plus it ensures that only serious
people apply.
But if you think about it, I'm
practically paying YOU to get this.
First, if you're one of the first 100 to sign
up, I'm giving you my amazing Four-Day Cash Machine
system. Only my high-dollar clients have ever
seen this.
EVERY SINGLE PERSON WHO HAS USED IT HAS
MADE MONEY.
As soon as we begin, you'll get instant access
to this system ...and because all you really have
to do is "cut and paste", you should be able to
put it to work for you on the very first day.
I fully believe that in the first four
days, you should have already made MORE than the cost of
this entire course. This means that not only
will you have made more than you've spent, you
get everything else free and clear.
But it gets better because ...
My "Put My Money Where My Mouth Is"
Double Guarantee Ensures That Either YOU
Succeed Or You Don't Pay...
Here's how it works...
Guarantee #1: 45-Day “Free
Look”
You have a full 45 days (more than enough
time to go through the entire course) to see if my
“30 Days To Mass Control Millions” is right for you.
If you determine that it isn’t, just let us know and
we’ll gladly refund your money. No hassles. No hard
feelings.
But even if you go beyond the 45-day
unconditional guarantee period you're still protected
by Guarantee #2...
Guarantee #2: Put My Money Where My
Mouth Is…
This is crucial stuff so pay attention: Go
through the training and complete all the Action
Steps according to my instruction in the course. If
by the end of 90 days you haven’t met your goal, let
me know and I’ll personally work with you for an
additional 90 days. (I'll not only give you
access to my private email adress, I'll also allow
you to schedule 30-minute calls with me if
necessary). If after that time you aren’t
where you want to be, let me know and I’ll not only
issue you a refund, I’ll also cut you a check for
$500 just for wasting your time.
How's that for puting my money where my mouth
is?
That's how serious I am about wanting you to
succeed, and that's also how confident I am that my
system really works! You see, if I don't hold up to my
end of the bargain, I'm not only $500 in the hole, I'm
also out all the time that I spent working with you
one-on-one (which frankly costs me a lot more than
$500!)
I'll say it again one more time just in case you
dozed off...
IF YOU ATTEND THE TRAINING SESSIONS,
FOLLOW THE ACTION STEPS AND LISTEN TO THE Q&A CALLS, YOU
WILL HAVE A VERY PROFITABLE ONLINE BUSINESS.
I ABSOLUTELY GUARANTEE IT!
As long as you're committed, you simply CANNOT
lose.
But whatever you do, DON’T delay. When I say
this course is limited...I mean it!
If you don't believe me, just ask the people who
were left out of my $10,000 Serializer seminars in the
past. I held those two times in 2006, and the first one
sold out in 9 minutes and the second in 45
minutes.
Or you can ask the people who got locked out the first time
I offered this training. It sold out completely in 20
minutes with no affiliates, no real launch, and a small
list ...and it cost $1,000 MORE than what
you're getting it for.
So trust me...this is NOT one of those lame
marketing ploys that you're probably used to.
Once it hits the limit, this registration link
will be taken down and you will be on the outside looking
in. Don't let that happen!
If you're interested, click on the registration
button below (as soon as it becomes active) and reserve
one of the slots before it's too late...
Best regards,
Curtis E Williams
Creator Of Black Hat Poker,
Underground Poker Coach
P.S. Just so you know, there's
nothing "magical" about Mass Control even though it may
seem like it. Sure, it's responsible for some product
launches that brought in a combined 23.8 millon dollars
in orders over a 24 hour period.
And while that may seem amazing, you should
consider this: You and I, as Internet Marketers, have the
ability to communicate with millions of people -
literally - at the press of a button.
And if you can communicate with someone, you can
influence them ...and ultimately turn them into a
customer.
When you think about it, the odds are
really stacked in your favor. When you
understand Mass Buying Psychology, and you use the
Internet to influence millions of people using the
techniques I teach you, it's pretty hard not to see some
amazing results.
My point is, YOU CAN DO THIS. You can
make Mass Control work for you. All you have to do it let
me "download" the system into your brain over the next 30
days.
P.P.S. Remember, your
success is totally guaranteed!
If you follow all the steps I give you and we
still can't make it work, I'll not only refund every last
penny of your investment, I'll also give you an
additional $500 as "payment" for wasting your
time.
Now who's taking all the risk?
Earnings disclaimer: Do not buy this if you
think it'll automatically make you money just because you
bought it. You have to work to succeed. The results I
have aren't typical. You may not make any money at all.
It's possible you might even lose money.
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